The M#th@f#ckin' Ouya: The Future of Gaming!

by Derrick Dot El

        Gamers and developers alike are flocking towards the future of gaming as we know it; the Ouya, an open-source Android-based gaming console! The Ouya was developed to bring gamers back to the television market; which has been decreasing with the growing popularity of PC games, and mobile devices.
        Consumers can all agree that the gaming industry is controlled by a select few. Also, the price of current gaming consoles, rise with each new release of a updated revised version of its predecessor (example PlayStation 1/2/3). The anticipation of the Ouya itself has generated enough noise, encouraging everyday people to pledge (monetary donation) their support.
        As shown in the image below, users have generously displayed their support for the new kid on the block. Developers are encouraged to root Ouya, and doing so will not void it's warranty. The Ouya console incorporates a Tegra3 quad-core processor, GB of RAM (random access memory), 8GB of flash storage, 802.11 b/g/n WiFi connection, Bluetooth LE 4.0, HDMI connection (1080p), and 1 2.0 USB port.

the Ouya has generated upwards of $2.2M in pledges

        In theory, it seems if Ouya were to perform quite well upon release, they should definitely keep the current formula which looks as if it will explode into something untapped. I foresee the pledge idea as a way of sustaining a low price for the Ouya in the future as well. I think it would be vital to its existence, and will ultimately make consumers feel directly connected to its development.
        In exchange for pledges, users are provided the following privileges based solely on the value of their pledge (listed below).

        Pledge Reward(s):
            $10+ Pledge - Reserve Username before launch
            $25+ Pledge - Reserve Username w/ Founder Emblem alongside it
            $95+ Pledge - Ouya console w/ controller
            (additional $20 for international shipments and $30 for 2nd controller)
            $99+ Pledge - Ouya console w/ controller before launch
            (additional $20 for international shipments and $30 fro 2nd controller)
            $225+ Pledge *Kickstarter Exclusive -
                                 Ouya console w/ 2 controllers
                                 Reserve Username w/ Founder Emblem alongside it
                                 Username etched into console
            (additional $20 for international shipments)
            $699+ Pledge *Developer Special -
                                 A First-Run Ouya (Rooted)
                                 Early SDK Access
                                 Extra Controller
                                 Developer Game Promotion (One Year)
                                 Founder Emblem alongside developed games
            $1337+ Pledge *Elite Developer Special -
                                 Developer Special ($699 Pledge Amenities)
                                 Email (equivalent to Ouya hotline)
                                     **email allows direct contact/handling w/ Ouya team.
                                 Los Angeles Ouya Launch Party Invite for 2
                                 Gift bag (contents secret)
            $5000+ Pledge *Designer's Designer -
                                 Day in San Francisco w/ Yves Behar
                                     **spend day w/ Yves & team discussing development
                                     **receiving Ouya as soon as manufactured
            $10,000+ Pledge *Angel List -
                                 First Production Run of Consoles
                                     **engraved w/ username & backer number
                                     **receive first run console
                                 Private Dinner before Launch Party
                                     **invitation for 2 w/ developers
        Don't just sit there, support the cause and make the gaming industry conform to you, the user! F#ck a CLU!

1 comment:

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